Meet The Creative Director

A photoshoot setup with two women in a room covered with newspapers. One woman with gray hair, wearing a white sweater, stands on a step ladder looking at her phone. The other woman with red hair, wearing a white top and dark skirt, crouches on the floor looking up at the first woman. Studio lighting equipment and cables are visible.

Hi, I’m Dana—
Your New Creative BFF

I’ve always believed that the most powerful experiences start with a story — not a trend.

I work with people, couples, and brands who don’t want something off-the-shelf. They want something that means something. Something shaped by their personal journey, their location, their budget, and the feeling they want people to walk away with.

My approach to creative direction is deeply custom and intentionally collaborative. Whether it’s a wedding, a photoshoot, a brand activation, or a personal project, everything begins with understanding your story — where you’ve been, what you value, and what you want this moment to represent.

From there, I translate that story into a visual experience through:

creative direction and concept development
mood boarding and vision mapping
theme and set design
event staging and spatial flow
social media–ready content creation (photo, video, behind-the-scenes)
refined details that elevate both the experience and the content

I don’t believe in one-size-fits-all aesthetics. I believe in design with feeling — spaces and moments that feel personal, considered, and unmistakably you.

Whether we’re creating an intimate wedding, a brand shoot, or a personal creative project, my role is to take what’s in your head (and often your heart), and bring it to life in a way that feels cohesive, intentional, and emotionally resonant.

Think of me as your creative sounding board, your visual translator, and the person making sure the final result feels as good as it looks.

A woman with platinum blonde hair styled in loose waves, smiling as she looks at a bouquet of colorful flowers in a glass vase.

Graphic with a semi-circle representing a sunrise, the words "WEEKEND sunrise" written over it in bold, with "WEEKEND" in smaller font and "sunrise" in large font.

Creative Director based in Newcastle

Creating magic is my passion— Let me tell your story just as it is

A person with long blonde hair is sitting on the floor, using a smartphone, in front of a window with light coming through. The floor is covered with papers, a small green and black box, and various art supplies like scissors and markers.

People lying and sitting on a white blanket under a large tree in a park, with some looking at a phone and the others looking at each other, surrounded by green grass and trees.

A woman with red hair wearing a black, sparkly strapless dress and cream-colored thigh-high boots is sitting on a transparent chair. She is holding a bottle of champagne and a glass. A person is taking a photo of her using a smartphone.

Aries // Traveller // Dog & Cat Mom // Neurodivergent bestie // Professional Third Wheel

A woman with blonde hair sitting at a table using a silver MacBook laptop, smiling, with a vase of white flowers and a yellow mug nearby, in a cozy kitchen setting.

Get To

Know Me

Capturing moments in time and freezing them forever has been my calling since I was a young girl.

Previous Work

A Foundation in Experiential Creativity

Photo of a photoshoot setup with studio lighting, a disco ball, and two women, one with blonde hair and the other with red hair, in front of a backdrop with light spots.

Creative Director, Content Creator , Theme Curator, & your new bff

Before focusing on weddings and private commissions, I owned and operated a creative studio in Rosebery, Sydney for 3 years — a space built around one core idea:
emotion changes when environments are intentional.

The studio was designed as a multipurpose, ever-evolving creative space, where concepts were accessible to the general public yet refined enough to attract high-end brands, creatives, and public figures.

Through rotating themes and immersive set design, the space transformed repeatedly — inviting different emotional responses depending on how it was experienced.

Some people came to create.
Some came to feel.
Some simply came to be inspired.

That experience shaped how I approach creative direction today.

It taught me how to:

design concepts that resonate across different audiences
create spaces that feel immersive without being overwhelming
balance artistic vision with practical execution
build environments that photograph, film, and feel powerful

This foundation is what allows me to create experiences now — from weddings to shoots to events — that aren’t just visually beautiful, but emotionally memorable.